Are you like the 69% of Australian businesses that are challenged with producing engaging content?
Here’s a thought…
Without question, the global marketplace is becoming more and more crowded every day.
Which is why there’s never been a more important time for you (business owners) to focus on consistently creating content that your audience loves.
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The challenge for most though is…
YOU DON’T KNOW WHERE DO YOU START?
Now, before I go any further, let me be clear.
I’m not pretending to be some content marketing guru. In fact, I think we can all agree that the likes of #sethgodin have me covered when it comes to content marketing.
What I do have in my favour though – is consistency.
AND GUESS WHAT?…
You can have consistency too! You just need to commit to it!
So coming back to creating engaging content – your audience loves and where to begin.
Here’s a couple of things you might like to try on for yourself, which, has been quite fruitful for me over the years…
3 Foolproof Content Marketing Ideas For Business Owners
1. FREQUENTLY ASKED QUESTIONS: FAQ’s are a content goldmine! Focus on creating content by answering your customer’s questions. No brainer, right?
2. BLOGS, VIDEOS, WEBINARS: Personally, I love these three methods for creating awareness, conversations and sales. Give it a go for yourself. It doesn’t need to be perfect – just quality, consistent information
3. CONSISTENCY WINS EVERY TIME: Let’s face facts. The more frequent your in your ideal customer’s news feed (providing quality content), the easier it is to create influence …PLUS stand out from your competitors.
What all this boils down to…
You’ve got to have a crack, now – today!
It’s time to get your message out there. It’s time for you to be willing to make mistakes and be ok with being ridiculed by the naysayers.
After all, you went into business to solve other peoples problems, to make a positive contribution to the world …AND let’s not forget – To make a HEALTHY PROFIT.
So, what’s holding you back?
That’s right, NOTHING!
All that’s left for you to do now is to use the 3 ideas above and get creating some quality engaging content, your audience will love.
John Bellamy, Direct MSGing
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